BTL Solution

Laojee teamed up with Sirasa TV to host a lively Awurudu event, celebrating the Sri Lankan New Year. This vibrant festival attracted families and individuals from across the country to participate in traditional Awurudu games while enjoying Laojee tea, a household favorite. The event offered a perfect mix of culture, tradition, and brand engagement, helping Laojee strengthen its connection with loyal customers while introducing the brand to new audiences.

During the event, attendees participated in fun-filled activities such as Kotta Pora, Tug of War, and Lissana Gaha, adding excitement to the celebrations. The bold red branding of Laojee was prominently displayed, creating a visually striking setting that made the event truly memorable. Guests were also treated to free tea samples, allowing them to savor the rich flavor of Laojee tea while engaging in the event’s activities. These BTL (Behind-The-Line) marketing strategies helped Laogee not only promote its products but also deepen its brand loyalty among existing customers.

Events like this are essential for brand awareness and consumer engagement, especially in the competitive tea industry. By creating opportunities for attendees to directly interact with the brand, Laojee strengthened its presence in the market. Moreover, the event attracted significant attention on social media, as attendees shared their experiences, further amplifying the reach of the brand. This shows how combining traditional values with modern marketing techniques can create impactful results. For brands looking to engage consumers in a personal and meaningful way, outdoor activations like this are invaluable.