BTL Solution

Lipton collaborated with Mindpro Asia to host a vibrant Green Tea Mocktail Outdoor Event in Sri Lanka. The event aimed to showcase the refreshing benefits of Lipton Green Tea by offering innovative mocktails made from its premium products. Attendees were invited to sample a variety of mocktails, each highlighting the versatile nature of Lipton Green Tea. The event also featured interactive booths and engaging activities, drawing in tea enthusiasts and families alike. It was a perfect way to enjoy a refreshing drink on a sunny day while learning more about the health benefits of green tea.

Outdoor brand activations like this are an excellent way for companies to connect with their audience. Events like the Lipton Green Tea Mocktail Outdoor Event create direct, meaningful interactions between the brand and its consumers. By offering product sampling, Lipton allowed attendees to experience the flavor and quality of its green tea firsthand. Moreover, the event’s fun and relaxed atmosphere, enhanced by the presence of enthusiastic brand ambassadors, fostered positive brand engagement. These strategies are crucial in BTL marketing (Below-The-Line) to boost both consumer trust and brand loyalty.

Mindpro Asia ensured every detail of the event was aligned with Lipton’s brand message. The well-designed mocktail stations and green tea bars created a vibrant, welcoming environment. Additionally, attendees could share their experiences on social media, amplifying the event’s reach. Events like these demonstrate how powerful BTL strategies can be when they focus on consumer engagement, product education, and experiential marketing. For brands looking to strengthen their relationship with customers, outdoor events like this are an impactful tool.