BTL Solution

Mindpro Asia successfully organized a vibrant product sampling event for Lipton Yellow Label at a major supermarket in Colombo, Sri Lanka. This event aimed to promote Lipton’s signature tea by directly engaging customers and offering them a taste of freshly brewed tea. Shoppers were invited to sample Lipton’s premium tea, while brand ambassadors shared the product’s unique benefits. With high visibility and a steady stream of participants, the event created a memorable brand experience, driving instant purchases and long-term consumer interest.

BTL marketing strategies, such as product sampling, allow brands like Lipton to connect directly with consumers, making a lasting impression. By offering free samples, brands can encourage immediate consumer interaction, leading to higher recall rates and increased sales. For Lipton, this activation showcased the superior quality of their Yellow Label tea, leading to immediate feedback and a noticeable spike in sales during and after the event. The event’s success underscores the effectiveness of in-store activations in Sri Lanka’s competitive retail environment.

Mindpro Asia’s expertise in BTL marketing allowed Lipton to maximize consumer engagement through a well-executed, branded setup. Eye-catching stands, social media promotions using the hashtag #LiptonTeaSriLanka, and friendly brand representatives combined to boost both offline and online visibility. This multifaceted approach resulted in hundreds of shoppers trying the product, sharing their experiences, and making on-the-spot purchases, all of which contributed to a successful product launch.

Mindpro Asia has helped top brands like Unilever, Nestle, and Brandix with impactful brand activations that drive both brand loyalty and sales growth. With a focus on creating engaging and personalized experiences, we specialize in delivering high-impact BTL solutions tailored to the local market. If you’re looking to boost your brand’s presence through creative, results-driven activations, Mindpro Asia is your go-to partner.